I haven't shopped at JC Penny in quite some time and after I placed my order I got this email today. Guess they want my business now.
Dear JCPenney Customer,
We would like to welcome you to JCP Rewards, our new loyalty program. It's our way of giving back to you in return for the business you give us.
We've designed JCP Rewards to make enjoying the benefits of membership as easy for you, our Customer, as possible:
You won't need to carry another membership card
You won't need to tell us your phone number every time you shop
You will automatically earn points for your purchases whenever you use your registered credit and debit cards
Your points can add up to a $10 JCP Rewards Certificate every month.
Enjoy your first $10 JCP Rewards Certificate as our special welcome gift to you!
To get started, click the get your reward button below. Create your membership profile and register the cards you shop with at JCPenney. From here, you'll also print your $10 JCP Rewards Certificate. Then, check back each month to see what's new – we think you'll find this a very rewarding experience.
Sincerely,
Greg Whaley
JCPenney Director of Loyalty