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Old 07-16-2008, 08:45 PM
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Default Double Coupons…and Why it’s So Confusing.

Double Coupons...and Why It's So Confusing

By: MrCoupon - 7/16/08

The Basics
Did you know that if you have a $.50 coupon in many stores it will double to a dollar? That’s right, that little pathetic $.50 coupon becomes a powerful dollar and often times if you buy the item at the right time, that coupon can make the item free or darn near close.
Let’s talk about doubling. In principal this seems like a very simple concept, but in practice it can be very confusing. In my personal experience, coupons that have a face value of $1 or higher never double. This means that if you have a coupon with the face value of $1, it will always stay a dollar. If you have a $2 coupon it will always stay $2 and so on.
Many grocery stores across the country do what’s called a true double. Any coupon that has a face value of $.50 or below is doubled. So if you have a $.20 coupon, it becomes $.40 at the register. If you have a $.50 coupon it becomes $1 at the register and so on.
So what about a $.55 coupon? What happens to it? Well that’s the tricky part of doubling. Coupons with a face value between $.51 - $1 are subject to your local stores policy. Many stores will do an incomplete double, that is to say, if you have a $.55 coupon, they will give you $.45 thus “doubling” it to a dollar. This varies wildly. I have stores that honor the face value of a $.75 and stores that will give me a bonus of $.25.

Do Why do Stores Double Coupon?
One word, incentive. When stores double a coupon, that specific stores eats that double. But that store also knows that when your in the store, you will likely buy eggs, milk and other essentials along with that item on which you used your coupon. Stores also want to build brand loyalty, so the more you are in that store the more you feel attached to the brand. Have you ever found yourself at a different Wal-Mart then the one you usually shop at, and you are unable to find the things you need? Doubling is about that incentive to get you into the store so you become a loyal customer.

So Which Stores Double?
This also varies from store to store, region to region. In my experience one thing remains constant, drug stores never double a coupon, neither does Wal-Mart or Target. Usually the stores that double are slightly higher priced grocery stores like Kroger, Publix, Meijer and Safeway.

Finally, How Many Coupons are Doubled in a Single Transaction?
This again varies wildly from store to store. Lets say I have ten $.50 Tide coupons. I want to buy 10 tides because they are on sale. If I go to my local Kroger, they will double the first 8 coupons that are identical. I have many other coupons in that transaction that will double, but only the first 8 of the tide coupons will double. That means that 2 of the tide coupons won’t double, and I’d be wise to separate the transaction in order to maximize my savings. At my local Meijer, they only double the first two coupons, so in order to maximize my savings; I’d have to split up the tide coupons into 5 different transactions. I could use other coupons that are different, and they would double fine, but only the first two identical tide coupons would double. Some stores have unlimited doubles! My best advice, test each store, find out what their double limit is, if they double and what face values double. Ask the customer service representative, although in my experience they often have no idea, it never hurts to ask!!


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Last edited by MrCoupon; 07-16-2008 at 08:48 PM..
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Old 07-17-2008, 01:33 AM
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Great article. It clears up a lot on doubling that I didn't know before.
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Old 12-16-2008, 05:41 PM
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(I think we live near each other - and visit the same stores - which is what prompted this question) This information given on the Kroger is that for the Erlanger Kroger? And the Meijer - is that for the Florence Meijer?

Thanks!

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Old 12-16-2008, 07:24 PM
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actually it was used as an example. Kroger in the cincinnati region do not limit identical coupon doubling.

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Old 12-16-2008, 07:25 PM
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Meijer in Florence does limit to only 2 coupons that will double....my suggestion is to go thru the uscan line and split your transactions so you can take full advantage of the savings!!!

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Old 04-03-2009, 02:27 AM
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Couponing gets a whole lot more funner with doubling!! hee hee


Paula aka MrsOcean. I frequently shop at Walmart, Kroger and Marsh (in my town). I occasionally shop at (with some travel involved to surrounding towns) Kmart, Big Lots, Aldi, Meijer, Target and Sam's Club.

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Old 04-03-2009, 05:55 AM
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Great info!!

Hugs ~ Terri
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Old 04-03-2009, 06:38 AM
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Thank you for the informative article!





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Old 04-03-2009, 07:06 AM
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Thanks for the helpful information! I am one of the lucky ones who has 2 stores in my town that double $1 coupons! Makes for some great deals!

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Old 04-03-2009, 01:04 PM
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You know, I wonder why, since you say the store eats the double, do some coupons say "not subject to doubling" or "do not double?" What does the manfacutrer care if they're not the ones footing the bill?
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