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Old 05-10-2011, 12:03 PM
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Default ABC's of Couponing - A is for All About How Coupons Work


ABC's of Couponing - A is for All About How Coupons Work
This article was written by Deidre from Cuckoo for Coupon Deals

Have you ever worried you are costing a store money by getting freebies? Or how exactly getting free items with coupons can be legal and ethical? Let's start at the very beginning:

Manufacturer's create
food products, beverages, household and personal items. It costs a lot of money to do ads on t.v or elsewhere to inform consumers of these products, so another form of advertising for them is a coupon. Manufacturer's create a coupon for an item to get the word out about the product, and get it directly in the hands of the consumer. They want you (the consumer) to use the coupons. What a better way to get the word out about your product then having people try it out!

Manufacturer's pay for the coupon to be distributed in Sunday coupon inserts, online, or through magazine ad placements. This is to get the coupon in your hands.

After you get the coupon in your hands, you create your shopping list and may even choose to use the coupon. After you scan your coupon on the register, the store takes the amount off the total purchase. You are stoked - you may have just scored a freebie by combining a store sale/coupon with the manufacturer coupon! But the store is not reimbursed yet. The coupon is sent to a coupon clearinghouse to verify it was used correctly.

What is a coupon clearinghouse?
A coupon clearinghouse is a third-party independent of the manufacturer and the store the coupon was redeemed at. They determine the amount each manufacturer owes each store. The manufacturer takes the "hit" for the coupon, not the store. The store should get reimbursed for the amount of the coupon...but...if you scan a coupon on the wrong item, the coupon clearinghouse may find out and decide the manufacturer doesn't owe the store that amount for that coupon. Also, if a coupon is a photocopied coupon, the clearinghouse will know and will not reimburse the store for the coupon. This means if you use coupons fraudulently, stores don't get reimbursed and they lose money. That is stealing from the store! Some stores have already decided that too many fraudulent coupons are being used, and they have stopped accepting coupons printed from the internet because they are worried they are photocopies and won't get reimbursed. So please don't photocopy coupons; as a general rule, coupons can usually be printed twice online and should never be photocopied.

Store coupons (coupons released by a store) are not reimbursed by the manufacturer. The store releases these to attract customers. We'll talk more about why you can "stack" a store coupon or sale with a manufacturer coupon in the next ABC's of couponing story.

It's not all bad news for the stores! Many people uses manufacturer coupons legitimately and stores are getting reimbursed by the manufacturer - plus eight cents for handling. Manufacturer's are getting their products in the hands of consumers and are happy their ads were successful. They hope once a consumer tries a new product, they may try it again even if they don't have a coupon next time. Consumers are getting to try products they may have never tried before at great prices. In the end, if coupons are used properly the consumer, manufacturer and store are getting a good deal.

Using coupons to score freebies can be done completely legally and ethically without hurting anyone involved!

Deidre is a wife, a mother, and a little Cuckoo for Coupon Deals! She loves finding in-store deals and posting pictures on her site so you can find the deals too. She also streams her free online coupon training courses - email her if you have a question you want answered in her next class.


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Old 05-10-2011, 05:28 PM
lizjos80 lizjos80 is offline
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I never knew you could use a store coupon and manufacturor coupon but the article talks about stacking them. Does this mean that you can use a store coupon and man. coupon for the same item? Like if I had $1 off Bounty paper towels and a Kroger coupon for $1.50 off, would I get $2.50 off? Sorry for sounding dumb- I'm new to all this?
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Old 05-10-2011, 06:34 PM
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correct! It's called stacking!

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Old 05-10-2011, 08:10 PM
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Wasn't sure which forum to put this in, but here it goes. I signed up for a e-coupon site which loads coupons to all of your rewards cards at one time and then banks your money into a account. You can then cash out that money in different ways such as paypal. Now, I can not find that site anywhere...and I'm sneaking on the computer at work and cannot check my email..can anyone help me?
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Old 08-01-2011, 03:21 PM
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Thank youfor helping me see it better.
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Old 08-24-2011, 09:30 PM
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Quote:
Originally Posted by MrCoupon View Post
correct! It's called stacking!
thank you very much. I know it
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Old 09-20-2011, 09:17 PM
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These are often found in the beer aisle or at the customer service desk. Remember, almost all mail-in rebates say “one per household,
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Old 10-25-2011, 06:15 AM
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Hello my name is jess. I started couponing a couple months ago. your classes are AMAZING. I tell everyone I know. Im starting to save a pretty good amount. I can save at rite aid, cvs, like its going outta style. Food shopping gets me frusterated. My question is this...How in the heck do you save that much at the grocsery store? Do you only buy a few things, because I always see those extreme women and men buying a ton...please help..thank you ..love the site
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Old 10-25-2011, 06:44 AM
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Quote:
Originally Posted by Navybratt87 View Post
How in the heck do you save that much at the grocsery store? Do you only buy a few things, because I always see those extreme women and men buying a ton...please help..thank you ..love the site
They buy a ton, but if you notice most of them are buying only 5-6 different products. 100 bottles of this, 50 bottles of that, etc. They can fill three shopping carts with just detergent, cokes, and Tylenol.

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Old 03-17-2013, 10:32 AM
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I see no one has commented for a while but I'll give it a shot. Does anyone know about Krogers? I get coupons in the mail from Krogers they say manufacturer but I can only redeem at Krogers. My questions is would it be a "store" manufacturer coupon? which means I may stack a newspaper/online coupon with?
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